Guest writer: Ojoarome Abikiaje
This is one of several examples of a cover letter. This more like a guide. I am bringing you a sample of what it should look like after what was discussed in the previous article A winning cover letter

[Your address] and [Date]
[The recruiter’s address]

Dear Mr. Main

Re: Sales and Marketing Coordinator at Family Beverages Logistics Limited

It is with great enthusiasm that I submit my application for the position of Sales and Marketing Coordinator at the Beverages Logistics Limited. As a sale and marketing professional with over ten years’ experience, I know my vast skills, expertise and qualifications will make me an asset to the Beverages Logistics Limited.

As you will see from the attached resume, I have built my career in a variety of roles and industries, mostly in small and medium size companies where I was not just a sales specialist but also a technology expert, and marketing guru. I’m not only used to wearing many hats, I sincerely enjoy it; I thrive in an environment where no two work days are exactly the same.
In addition to being flexible and responsive, I am also passionate for details particularly when it comes to presentation. One of my recent projects that increased the sales of my current company by 18% last year was the innovative idea of “chain-marketing” and a supervision of a 140-page proposal to Marketing Innovative Bank (MIB) for sponsorship of the idea. I put this document together with a power point summary we used during the presentation at the MIB panel which resulted into the marketing sponsorship of $1 million. I believe in applying this same level of attention to detail, innovative mind and commitment to my tasks will surely go a long way in pushing the marketing department of Beverages Logistics Limited to the next level.

Having grown up with the nourishment of Family pie (one of your major products) in my early years up till date I understand how you have earned your reputation as one of the leading family-friendly beverages companies in Nigeria. For over 15 years, I have been impressed as your customer; now I want to impress customers in the same way your team have so graciously done for me.”

In closing, I am excited at the possibility of being involved in the Beverages Logistics Limited marketing team and would love the opportunity to meet with you and discuss the value that I can bring to the organization. I appreciate your consideration and look forward to hearing from you.
Best regards,
Godwill Sam.

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